Mathew Anim Cudjoe Signs Endorsement Deal in Israel

Mathew Anim Cudjoe, the 22-year-old Bnei Sakhnin player, has become a brand ambassador for the food delivery service Wolt+. Advertisements featuring Cudjoe, who joined the Israeli club in 2024, have been displayed throughout northern Israel. The campaign highlights his connection to the club, which is known as Ittihad to its large Arab fanbase.

Cudjoe, who previously played for Asante Kotoko and Legon Cities, has become a regular starter for Bnei Sakhnin, scoring two goals and providing two assists during the 2025/26 season. While he has been associated with interest from Belgian and Polish clubs, the partnership with the international delivery brand marks a significant off-field achievement for the former Scottish champion.