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Juventus · Serie A

Juventus, the preview of the 2027-28 shirts: black predominates, yellow and blue return

2026-09-28 · Gianluca Minchiotti

The third kit inspired by Turin’s Art Nouveau architecture

La Maglia Bianconera , an account specialising in analysis and previews of Juventus kits, has revealed the colours of the Old Lady's official shirts for the 2027-28 season.

For the home shirt, the preview points to black as the predominant colour , with a flat-knit collar and long sleeves. The design is expected to be clean to mark the club's 130th anniversary. How many black-and-white stripes will feature on the shirt is not yet known.

💥Anteprima: 1ª proiezione [solo info] maglia #Home #Juve 27/28. Ad oggi irreale stilare mockup (quello che gira è un concept!). N° strisce: sconosciuto. Certezze: prevalenza nero, colletto flatknit, authentic maniche lunghe. Dovrebbe avere uno stile pulito per il 130°. #JuJersey pic.twitter.com/vCrxBsYj5L — La Maglia Bianconera (@La_Bianconera) September 28, 2026

As for the second kit, yellow (shirt) and blue (shorts) make a classic return . A "utility yellow" base with "equipment blue" details. Flatknit collar, probably polo-style (alternative hypothesis added, crew neck), trefoil and stylised zebra.

💥 Esclusiva: Prima proiezione maglia #Away #Juve 27/28! Da tempo la aspettavamo così! 🙂 Base "utility yellow", dettagli "equipment blue": accoppiata iconica! Colletto in flatknit, probabilmente a polo (aggiunta ipotesi alternativa, a giro), trefoil e zebra stilizzata. #JuJersey pic.twitter.com/Qwebu30vRf — La Maglia Bianconera (@La_Bianconera) September 28, 2026

Finally, the third kit: a "victorian blue" base with "bliss pink" details. It draws inspiration from Turin's Art Nouveau architecture, reflected in a texture that still needs to be interpreted. A crew neck collar is almost certain.

💥 Esclusiva: 1ª proiezione maglia #Third #Juve 27/28! Base "victorian blue", dettagli "bliss pink". Ispirata all'architettura liberty di Torino (espressa in una texture ancora da interpretare, motivo per cui lasciamo solo la base). Pressoché certo il colletto a giro. #JuJersey pic.twitter.com/1WkiBtlzej — La Maglia Bianconera (@La_Bianconera) September 28, 2026

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